I give them credit for taking the deepest dive first': Inside Adidas' playbook for celebrity partnerships - Digiday
Celebrities come together for OOH campaigns by Adidas
8 Hottest Celebrities Ever Endorsed By Fitness Brands | Men's Health
Will Adidas Bring Back Kanye West? Here's Everything We Know
Kanye's Continued Ties With Adidas Amid Antisemitism Sparks Nazi Discussion
Does Adidas need to rethink its celebrity partnership playbook?
Adidas sued in US over Kanye deal that was axed after antisemitic outbursts | The Times of Israel
 "Report: Adidas and Beyoncé reach agreement to end partnership following $50 million decline in sales - Pulse Sports Nigeria")
Report: Adidas and Beyoncé reach agreement to end partnership following $50 million decline in sales - Pulse Sports Nigeria
Ye's ugly break-up with Adidas and Gap show the risks of celebrity partnerships | CNN Business
Adidas, Gap were caught in Ye's brand trap | Ad Age
Artists and The Branding of Cool – New Music Seminar
When Celebrity Endorsements Go Bad: Adidas and Kanye West | Kerin & Hartley Marketing
Adidas ends partnership with Ye over antisemitic remarks - America's Black Holocaust Museum
See Adidas's First Label in 50 Years With This Mega Celebrity (It's Not Kanye) - TheStreet
Jenna Ortega Is Announced as New Adidas Ambassador – WWD
Why Adidas' Hip-Hop Partnerships are (Finally) Paying Off - Trapital
Deepika Padukone is adidas' Latest Brand Ambassador - Sneaker Freaker
They did it without my approval': Kanye West Lashes Out At Adidas For Not Taking His Approval For Yeezy Day, Claims They Lied To Him While Copying His Designs - FandomWire
10 Celebrity Endorsers Who Were Caught Being Unfaithful to the Brands That Paid Them | Sole Collector
Why Kanye West's Partnership With Adidas Is More Than An Endorsement - Retail TouchPoints
These music artists have collaborated with adidas - Sneakerjagers
The Best Celebrity Shoe Partnerships in 2018 – Footwear News
Beyonce - Adidas ends partnership with Beyonce - Telegraph India
Adidas snaps ties with Kanye over his anti-Jew remarks, to take $246 mn hit
